A concept for a billboard campaign for the Dutch Heart Foundation in which the route to the nearest AED is displayed on the DOOH. Each Ocean Outdoor billboard, therefore, had its own specific path to the nearest AED, enabling citizens to find out where an AED is located in their immediate vicinity.
Ocean Outdoor Creative Competition
We won 2nd prize for this concept at the Ocean Outdoor Creative Competition.
With this prize, we could realize the concept in collaboration with Hartstichting Nederland.